howtodistribute

How did they actually get users?

178 products. One question each: where did their users really come from, and can you run the same play without their budget, their audience or their timing?

178 answered so far·103 you could start Monday·19 impossible to copy

178 records · 103 copyable · 19 unfair edge

#ProductCategoryBuyerSizeDominant channelPublic pagesAdsCan you copy it
1AI tool directoriesdirectoryb2csolo Programmatic SEO~4MnoCOPYABLE
2AIDesignerai design toolb2csolo Editorial SEO87yesCOPYABLE
3ArcadsAI advertisingb2bindie Founder-led280noCOPYABLE
4Askrsocial proof widgetb2bnot stated Programmatic SEO522noCOPYABLE
5Audixaai text-to-speechb2cnot stated Programmatic SEO~2.7knoCOPYABLE
6AutoContent APIai content apib2bsolo Programmatic SEO424noCOPYABLE
7Bannerbearimage APIb2bsolo Editorial SEO~1.2knoCOPYABLE
8Basinformsb2bsolo Editorial SEO123noCOPYABLE
9beehiivnewsletterb2bstartup Creators and UGC~8.0kyesCOPYABLE
10BenchLMllm benchmark leaderboardb2bsolo Programmatic SEO~73knoCOPYABLE
11Benoreddit marketing automationb2bnot stated Programmatic SEO229noCOPYABLE
12BikeQuestcycling quests appb2csolo Programmatic SEO198noCOPYABLE
13Black MagicX analyticsb2bsolo Viral product47noCOPYABLE
14Cal AInutritionb2cindie Creators and UGC126yesCOPYABLE
15Cal.comschedulingb2bstartup Programmatic SEO~1.3kyesCOPYABLE
16Calendeskappointment scheduling softwareb2bindie Programmatic SEO~1.2knoCOPYABLE
17Calendlyschedulingb2bscale-up Viral product~1.0knoCOPYABLE
18CallSparkbrowser voip callingb2cindie Programmatic SEO528noCOPYABLE
19Cannyfeedbackb2bindie Viral product91yesCOPYABLE
20CardClandigital greeting cardsb2bstartup Editorial SEO55yesCOPYABLE
21Carrdsite builderb2csolo Viral product·noCOPYABLE
22CastmagicAI contentb2bindie Creators and UGC880yesCOPYABLE
23Clayprospectingb2bscale-up Community~17knoCOPYABLE
24Cluehealthb2cstartup Editorial SEO~11knoCOPYABLE
25ColorCraftai book generatorb2csolo Paid advertising776yesCOPYABLE
26CursorAI developmentb2bscale-up Community~42knoCOPYABLE
27Descriptvideob2cstartup Creators and UGC~2.0kyesCOPYABLE
28DodgePrintprint-on-demand opsb2bnot stated Editorial SEO405noCOPYABLE
29Dublinksb2bindie Viral product245noCOPYABLE
30EmailOctopusemail marketingb2bindie Programmatic SEO570noCOPYABLE
31Excalidrawdiagrammingb2cindie Viral product1noCOPYABLE
32exit1.devuptime monitoringb2bsolo Programmatic SEO480noCOPYABLE
33Fathom Analyticsanalyticsb2bindie Founder-led484noCOPYABLE
34Figmadesignb2bgiant Viral product~165knoCOPYABLE
35Finchwellbeingb2cstartup Organic social1noCOPYABLE
36Fireflies.aimeetingsb2bstartup Viral product~2.3kyesCOPYABLE
37FirstReppersonal training softwareb2bsolo Programmatic SEO~4.3knoCOPYABLE
38Fit Senpaifitness meal plannerb2cnot stated Editorial SEO145yesCOPYABLE
39FluoTestinteractive quiz builderb2bsolo Programmatic SEO711yesCOPYABLE
40FootballGPTai coaching assistantb2csolo Programmatic SEO519noCOPYABLE
41Framerno-codeb2bstartup Creators and UGC~28kyesCOPYABLE
42getebook.aiai ebook generatorb2csolo Editorial SEO87yesCOPYABLE
43Grainmeetingsb2bstartup Viral product315noCOPYABLE
44Granolameetingsb2cstartup Community267noCOPYABLE
45GridGeniusai crossword appb2csolo Programmatic SEO~9.6knoCOPYABLE
46Gumroad creatorsdigital productsb2csolo Founder-led~8MnoCOPYABLE
47Hevyfitnessb2cindie App Store search732yesCOPYABLE
48Hotjaranalyticsb2bscale-up Viral product~2.7knoCOPYABLE
49Hypefurysocial mediab2bindie Creators and UGC497yesCOPYABLE
50Indie Hackersmediab2csolo Editorial SEO~138knoCOPYABLE
51IndiePagemaker profileb2bsolo Viral product·noCOPYABLE
52Intercomcustomer supportb2bscale-up Viral product~3.4kyesCOPYABLE
53lemlistprospectingb2bstartup Founder-led~1.3knoCOPYABLE
54Levels.fyijobsb2cindie Programmatic SEO~144knoCOPYABLE
55Linktreelink pageb2cscale-up Viral product~29MyesCOPYABLE
56Loomvideob2bscale-up Viral product372noCOPYABLE
57MakerKitboilerplateb2bsolo Editorial SEO~2.3knoCOPYABLE
58n8nautomationb2bscale-up Community~222knoCOPYABLE
59Nomad Listtravelb2csolo Programmatic SEO~57knoCOPYABLE
60Notion template sellersdigital productsb2csolo Organic social~41knoCOPYABLE
61Obsidiannotesb2cindie Community·noCOPYABLE
62Opalwellbeingb2cstartup Creators and UGC653yesCOPYABLE
63OpusClipAI videob2cstartup Creators and UGC~7.2kyesCOPYABLE
64Photomatheducationb2cscale-up App Store search·noCOPYABLE
65Pitchpresentationsb2bstartup Viral product985noCOPYABLE
66Plausibleanalyticsb2bindie Editorial SEO156noCOPYABLE
67Polarpaymentsb2bstartup Community37noCOPYABLE
68PostHoganalyticsb2bstartup Editorial SEO~16knoCOPYABLE
69ray.soweb toolb2bstartup Viral product1noCOPYABLE
70Raycastproductivityb2bstartup Third-party platform97noCOPYABLE
71Readwisereadingb2cindie Community·noCOPYABLE
72Reflectlyjournalingb2cindie Paid advertising·yesCOPYABLE
73Remote OKjob boardb2bsolo Programmatic SEO~342knoCOPYABLE
74remove.bgAI imageb2cindie Editorial SEO~17kyesCOPYABLE
75Resendtransactional emailb2bstartup Community~1.3knoCOPYABLE
76Ridgee-commerceb2cscale-up Creators and UGC~2.6kyesCOPYABLE
77Riversidepodcastingb2cstartup Creators and UGC~1.3kyesCOPYABLE
78Screen Studiovideob2csolo Viral product82noCOPYABLE
79Senjatestimonialsb2bindie Viral product725noCOPYABLE
80Shazammusicb2cgiant Viral product~91MnoCOPYABLE
81Shipixenboilerplateb2bsolo Founder-led129noCOPYABLE
82Simple Analyticsanalyticsb2bindie Founder-led407noCOPYABLE
83Softrno-codeb2bstartup Third-party platform~4.9kyesCOPYABLE
84Sponsuscreator paymentsb2bsolo Community·noCOPYABLE
85Stravafitnessb2cscale-up Viral product~1MnoCOPYABLE
86Supabasebackendb2bscale-up Community~3.3knoCOPYABLE
87supastarterboilerplateb2bsolo Editorial SEO~11knoCOPYABLE
88superwhisperdictationb2csolo Community55noCOPYABLE
89SuperXX growthb2bindie Viral product~1.6kyesCOPYABLE
90Suplifulprivate label fulfillmentb2bscale-up Editorial SEO707yesCOPYABLE
91Tallyformsb2bindie Viral product421noCOPYABLE
92TaplioLinkedIn growthb2bstartup Creators and UGC70yesCOPYABLE
93Tellavideob2cindie Viral product~1.3knoCOPYABLE
94Testimonial.totestimonialsb2bsolo Viral product~29knoCOPYABLE
95TinyPNGweb toolb2csolo Editorial SEO·noCOPYABLE
96TrustMRRstartup datab2bsolo Programmatic SEO~24knoCOPYABLE
97Tweet HunterX growthb2bstartup Creators and UGC561yesCOPYABLE
98Typeformformsb2bscale-up Viral product~4.0kyesCOPYABLE
99Typefullysocial mediab2bindie Viral product221noCOPYABLE
100Unicorn Platformsite builderb2bsolo Viral product940noCOPYABLE
101Wappalyzerextensionb2bindie Third-party platform60noCOPYABLE
102Wispr Flowdictationb2cstartup Creators and UGC270yesCOPYABLE
103Yukafoodb2cstartup Viral product973yesCOPYABLE
104AG1e-commerceb2cgiant Creators and UGC768yesHARD
105AhrefsSEOb2bscale-up Editorial SEO~1.9kyesHARD
106Airtabledatabaseb2bscale-up Programmatic SEO~3.0kyesHARD
107Arcbrowserb2cstartup Organic social12noHARD
108AttioCRMb2bstartup Outbound sales891yesHARD
109Bearnotesb2cindie Third-party platform190noHARD
110BeRealsocial networkb2cscale-up Creators and UGC162noHARD
111Buffersocial mediab2bstartup Editorial SEO~3.4knoHARD
112buildspaceeducationb2cstartup Community446yesHARD
113Canvadesignb2cgiant Programmatic SEO~41kyesHARD
114ClickUpproject managementb2bscale-up Paid advertising~103kyesHARD
115Copy.aiAI writingb2cstartup Organic social~3.3kyesHARD
116Craftnotesb2cstartup Third-party platform~9.4knoHARD
117DataFastanalyticsb2bsolo Founder-led481noHARD
118DeelHRb2bgiant Programmatic SEO~13kyesHARD
119Duolingoeducationb2cgiant Organic social104yesHARD
120ElevenLabsAI audiob2cscale-up Organic social~64knoHARD
121Flohealthb2cgiant Paid advertising~6.0kyesHARD
122Gassocial networkb2cstartup Organic social·yesHARD
123Gentler Streakfitnessb2cindie Third-party platform·noHARD
124Grammarlywritingb2bgiant Paid advertising~4.0kyesHARD
125Gumroadselling onlineb2bstartup Founder-led~8MnoHARD
126Gymsharke-commerceb2cgiant Creators and UGC~23kyesHARD
127HeadshotProAI imageb2csolo Founder-led161yesHARD
128Headwayeducationb2cscale-up Paid advertising~5.1kyesHARD
129HeyGenAI videob2cscale-up Organic social~14kyesHARD
130Honeyextensionb2cgiant Creators and UGC·yesHARD
131InteriorAIAI imageb2csolo Founder-led522noHARD
132JasperAI writingb2bstartup Creators and UGC799yesHARD
133Lemon Squeezypaymentsb2bstartup Founder-led156noHARD
134Linearproject managementb2bstartup Founder-led982noHARD
135LovableAI developmentb2bstartup Founder-led~14knoHARD
136MarblismAI developmentb2cindie Founder-led198noHARD
137MidjourneyAI imageb2cscale-up Community11noHARD
138Monzofintechb2cscale-up Community~2.5knoHARD
139Paddlepaymentsb2bscale-up Outbound sales~1.2kyesHARD
140PDF.aiAI documentb2csolo Editorial SEO100yesHARD
141PhotoAIAI imageb2csolo Founder-led~11kyesHARD
142PhotoRoomphotob2cscale-up App Store search~7.4kyesHARD
143Product Huntcommunityb2cstartup Community481noHARD
144Revolutfintechb2cgiant Viral product1yesHARD
145RISEsleepb2cstartup Paid advertising377yesHARD
146Robinhoodfintechb2cgiant Viral product~37knoHARD
147ShipFastboilerplateb2bsolo Founder-led~5.0kyesHARD
148Shopifye-commerceb2bgiant Editorial SEO~176kyesHARD
149Similarwebanalyticsb2bgiant Programmatic SEO~405kyesHARD
150Stripepaymentsb2bgiant Editorial SEO~9.2knoHARD
151Superhumanemailb2bstartup Community~3.7knoHARD
152Things 3productivityb2cindie Third-party platform269noHARD
153TypingMindAI clientb2csolo Founder-led·noHARD
154Unsplashphotographyb2cscale-up Programmatic SEO~39MnoHARD
155Vercelhostingb2bscale-up Community~6.1knoHARD
156Webflowno-codeb2bscale-up Programmatic SEO~126kyesHARD
157Wisefintechb2cgiant Programmatic SEO~48MyesHARD
158Zapierautomationb2bgiant Programmatic SEO~1MyesHARD
159Zenvoiceinvoicingb2bsolo Founder-led6noHARD
160Airbnbtravelb2cgiant Programmatic SEO·yesUNFAIR
161CapCutvideob2cgiant Viral product~2MyesUNFAIR
162ChatGPTAIb2cgiant Launch and press~3.0knoUNFAIR
163ClaudeAIb2cgiant Community509noUNFAIR
164Dropboxstorageb2bgiant Viral product~30kyesUNFAIR
165Glassdoorjobsb2cgiant Programmatic SEO·noUNFAIR
166HEYemailb2cstartup Founder-led·noUNFAIR
167HubSpotCRMb2bgiant Editorial SEO~3.0kyesUNFAIR
168Mailchimpemail marketingb2bgiant Viral product~3.0kyesUNFAIR
169monday.comproject managementb2bgiant Paid advertising~11kyesUNFAIR
170Notionproductivityb2bgiant Community~41kyesUNFAIR
171Notion Calendarproductivityb2cgiant Viral product~41knoUNFAIR
172PerplexityAI searchb2cscale-up Paid advertising7yesUNFAIR
173Slackcommunicationb2bgiant Viral product~22kyesUNFAIR
174Temue-commerceb2cgiant Paid advertising·yesUNFAIR
175Tripadvisortravelb2cgiant Programmatic SEO·yesUNFAIR
176Ubermobilityb2cgiant Viral product~19MyesUNFAIR
177Widgetsmithcustomizationb2csolo Organic social·noUNFAIR
178Y Combinatoracceleratorb2bgiant Community99noUNFAIR

No idea which channel is yours?

Paste this into Claude or ChatGPT with a description of your product. It asks three questions first, kills the channels out of reach for you, keeps two, and hands back a 90-day plan with the number at which you stop.

Working inside a repo? Install the skill instead. It reads your codebase and answers from what the product actually is, not from how you describe it.

Paste into Claude or ChatGPT
You are a senior growth lead. You do not know my product, so you will ask before you conclude.

# Context
I am looking for my primary distribution channel. Here are the 12 options and what each one actually demands:

1. Programmatic SEO: one page per entity. Needs proprietary data and 6 to 12 months.
2. Editorial SEO: hand-written content. Needs real expertise and 12 to 24 months.
3. Organic social: short-form at volume. Needs a repeatable format and a tolerance for failing publicly.
4. Founder-led: the founder's audience. Needs 12 to 36 months of publishing BEFORE the product.
5. Community: Reddit, Discord, forums. Needs a product with a learning curve.
6. Viral product: the product exposes itself. Needs a selfish reason to share inside normal usage.
7. Paid advertising: buying attention. Needs a known LTV and a short payback.
8. Creators and UGC: creators lend their audience. Needs a product you can demo on screen.
9. App Store search: the user searches the function. Needs existing search intent.
10. Third-party platform: Chrome, Shopify, Figma, Raycast. Needs a marketplace that is still thin.
11. Launch and press: a spike of attention. Does not build a company, only a starting base.
12. Outbound sales: one account at a time. Pointless under $200 a month.

# My product
[DESCRIBE YOUR PRODUCT HERE: what it does, who for, the price, current revenue and users, what you have already tried, and above all how many hours per week and how many dollars per month you can genuinely commit.]

# What I want from you
1. First, ask me the 3 questions whose answers would change your recommendation. Wait for my answers before continuing.
2. Then eliminate the channels that are impossible for me and say why in one line each.
3. Keep two: a primary and a fallback. Justify from my real constraints, not from what is fashionable.
4. For the primary, give me a 90-day plan broken into three months, with one action per week in month 1 and the number to watch at the end of each month. Do not give me a 30-day plan: under 90 days of pure acquisition there is not enough data to optimize anything, and I will kill a channel that was actually working.
5. Tell me what has to be true for this plan to work. If one of those prerequisites is false for me, say so now.
6. Remind me, in one line, what I am NOT allowed to touch during those 90 days.

Do not answer "it depends". Pick, and own the pick.

Get the verdict on your own product

Describe what you are building. You get back the channel I would run in your place, a 30-day plan, and the number at which you should quit.

One teardown a week

How a product actually got its users, what it cost them, and whether you could run the same play without their budget or their audience. Written, not aggregated.

No pitch, no digest, no sponsored section. One teardown, then nothing until the next one.

The 12 channels that exist

View all →
Programmatic SEO

One generated page per entity (city, tool, integration, comparison) captures thousands of long-tail queries.

31 products20 copyable
Editorial SEO

Hand-written content on the queries your buyers type, with authority built one article at a time.

22 products16 copyable
Organic social

Short-form content published at volume on TikTok, Reels or Shorts, where the algorithm does the distribution.

9 products2 copyable
Founder-led

The founder's personal audience is the launchpad for every release.

19 products6 copyable
Community

A community (Reddit, Discord, forum, Slack) carries the product and manufactures word of mouth.

20 products11 copyable
Viral product

Normal use of the product exposes it to non-users: a share, an invite, a public artifact.

36 products28 copyable
Paid advertising

Buying attention on Meta, Google, TikTok or Apple Search Ads, paid back by LTV.

10 products2 copyable
Creators and UGC

Creators make the content and lend their audience, for free, for affiliate, or for cash.

18 products13 copyable
App Store search

The user searches the function in the store and lands on your listing. Conversion is won on the icon, the title and the first three screenshots.

3 products2 copyable
Third-party platform

Distribution is delegated to an ecosystem: Chrome Web Store, Shopify, Figma, Notion, GPT Store, Raycast.

7 products3 copyable
Launch and press

A concentrated spike of attention: Product Hunt, Hacker News, tech press, X.

1 products0 copyable
Outbound sales

Humans contact target accounts one at a time, by email, LinkedIn or phone.

2 products0 copyable