How Gas got its users
Launched school by school, with a TikTok account announcing each new town. Scarcity manufactured the demand.
Read from signals. Consistent with what is publicly observable, but nobody confirmed it. Check before you quote it.
Reproducible, but it will cost you real money, real months, or a skill you may not have.
The edge you do not have: A founder who had already shipped a viral teen app and knew the ground
- Density that makes the product work on day one
- Pre-built demand at every opening
- A product with local network effects
- A geographically concentrated audience
Organic social in 2026
The cheapest channel and the hardest one. Entry cost is zero, the real cost is your consistency.
Everything on this channel →The play
4 steps, in the order they ran them.
- 1
Launch geographically, one school at a time
- 2
Announce every opening publicly so everyone else starts waiting
- 3
Refuse access outside the zone. The frustration makes the content
- 4
Make the product depend on how many classmates joined
The product itself
read from gas.app, live“Snagged Marketplace | Gas.app For Sale”
Run this against your own product
Carries the play above, and is written to tell you no when this channel is out of reach for you.
The same twelve channels as an agent skill. It reads your repository and eliminates what you cannot run. Open source, MIT.
curl -o ~/.claude/skills/howtodistribute/SKILL.md https://howtodistribute.com/skill.md
How big it got
Number one on the US App Store in 2022, acquired by Discord
What else they ran
The evidence1 checkable
- School-by-school launch strategy, publicly documented
They ran the same play
Want this verdict on your product?
Describe it. You get back the channel I would run in your place, the 30-day plan, and the number at which you stop.