Creators and UGC

Creators make the content and lend their audience, for free, for affiliate, or for cash.

products

copyable

State of the channel in 2026

The most effective channel in consumer mobile today, and the most saturated at the top end.

How to prove it is this channel

Many videos from third-party accounts in the same window
Multiple tracked links or promo codes
Spark ads built on creator posts

What it demands

A product you can demonstrate on screen
A sourcing and contracting process
Budget, or a product desirable enough to get it free

What this channel actually sells

Having strangers vouch for you at a scale you could never buy directly.

You never sell the product on a channel. You sell the benefit it ends up producing, and you fit the product inside that.

The 2026 stack

CPM clipping campaign

You stop paying per video and start paying per thousand views, through a clipping platform. Dozens of clippers compete on your content at the same time.

proof

Blow Up: 3k to 200k EUR MRR in six months, with 50+ clippers paid on a CPM basis.

what it costs

Roughly 1 USD RPM as a working baseline. In France a written contract is mandatory above 1000 EUR excl. tax, and the influencer law applies.

What to measure

RPM, revenue per 1000 views generated
Cost per creator vs revenue per creator, per creator
Share of videos above 100k views (that is your spark ads pipeline)

The trap

Betting on one big name. Variance is brutal on this channel and it is only survivable through volume: 50 micro creators beat one macro every time.

The generic playbook

1
Source 50 micro-creators rather than one big name. Variance is handled by volume
done when50 creators contacted, not 5. The variance only averages out at volume.
2
Pay flat fees on the first tests, performance only once the format is proven
done whenThe first ten are flat fee. Performance deals come after the format is proven.
3
Demand paid usage rights in the contract from the very first deal
done whenPaid usage rights are in writing, in the first contract, before you need them.
4
Turn the 10% that break through organically into spark ads
done whenYou have at least one video past 100k organic views to turn into an ad.