Community

A community (Reddit, Discord, forum, Slack) carries the product and manufactures word of mouth.

products

copyable

State of the channel in 2026

Excellent for retention, slow for acquisition. It does not create the first wave, it amplifies it.

Customers who defend you in rooms you are not in.

You never sell the product on a channel. You sell the benefit it ends up producing, and you fit the product inside that.

Dropping your link in month one. Six months of answering without selling is the entry ticket, and there is no shortcut.

1
Go where the conversation already happens instead of building your own room
done whenYou can name the three rooms where your buyers already talk to each other.
2
Answer for six months without ever dropping your link
done whenYou have answered 50 questions and dropped zero links.
3
Find the 20 people who answer the most and give them privileged access
done whenTwenty people would notice if you stopped showing up.
4
Open your own space only once people ask for it
done whenSomeone asks you for a space before you have built one.