How Notion got its users

Relaunch on Product Hunt at every major version, not just the first ship, and run each launch yourself without a marketer.

done whenEach relaunch lands a bigger day than the last, and the post travels to other communities without you posting it.

Hire a community lead, seed a private channel with people already posting about you, then post one public call for ambassadors.

done whenMore people apply than you can personally onboard, and members run events without you in the room.

Run a paid creator program beside the volunteers, with one tracked link per creator so each one is measured on its own.

done whenCost per signup on creator links comes in under your ad channels, so the budget case makes itself.

Ship the full product in your second market's language first: interface, templates and help docs, not just the landing page.

done whenSignups from that market grow faster than your global signups in the months after the localized build ships.

Open an indexable template directory with a page per creator, then take a cut of each sale instead of paying creators upfront.

done whenCreators publish and sell pages you never wrote, and those pages pull search traffic you never paid for.

Turn ambassadors, template creators and newsletters into affiliates, paid per activated signup plus a share of the revenue.

done whenSignups arrive through partner links in months you did nothing yourself, and payouts come out of revenue they created.