Third-party platform

Distribution is delegated to an ecosystem: Chrome Web Store, Shopify, Figma, Notion, GPT Store, Raycast.

products

copyable

State of the channel in 2026

The best effort-to-result ratio at the start, and the biggest platform risk later.

Borrowing someone else's audience before you have earned your own.

You never sell the product on a channel. You sell the benefit it ends up producing, and you fit the product inside that.

Never capturing the email. The host owns the relationship, and platforms change their rules without asking you.

1
Pick a growing platform whose marketplace is still thin
done whenThe marketplace has search, and your category has fewer than 50 credible entries.
2
Ship the simplest possible version to get listed early
done whenYou are listed. Not building, listed.
3
Optimize the listing like an App Store page
done whenYour listing screenshot survives being seen at thumbnail size.
4
Capture the email on first use. It is your only transferable asset
done whenYou have emails for users the platform could take away tomorrow.

Describe your product. You get back whether this play holds for you, or which one I would run instead.