App Store search

The user searches the function in the store and lands on your listing. Conversion is won on the icon, the title and the first three screenshots.

products

copyable

State of the channel in 2026

Underrated and still profitable on utility functions. Saturated in high-LTV categories.

Being found by people who were already looking, without buying anything.

You never sell the product on a channel. You sell the benefit it ends up producing, and you fit the product inside that.

Optimizing the description. Nobody reads it. The title, the subtitle and the first three screenshots carry the entire conversion.

1
Put the generic keyword in the title and subtitle, not in the description
done whenThe generic keyword is in the title or subtitle, and you can see it in the store listing.
2
Treat the first three screenshots as a landing page. Benefit before feature
done whenScreenshot one states a benefit. Someone who has never seen the app understands it.
3
Ask for the review after a moment of success in the app, never on launch
done whenThe review prompt fires after a success, and your rating is climbing.
4
Localize on the five markets where the keyword has volume
done whenYou rank in the top 10 on your keyword in at least one market.

Describe your product. You get back whether this play holds for you, or which one I would run instead.