How Midjourney got its users
The product ran inside Discord, so every generation was visible to hundreds of strangers. The channel was the product.
Confirmed. The team said it publicly, or the signals leave no room for doubt.
Reproducible, but it will cost you real money, real months, or a skill you may not have.
The edge you do not have: A clear image quality lead at the moment the category opened
- Retention that advertising cannot buy
- Customer support that runs itself
- A product with a learning curve, so people need each other
- Daily presence for the first 6 months
- Zero marketing posture
Community in 2026
Excellent for retention, slow for acquisition. It does not create the first wave, it amplifies it.
Everything on this channel →The play
Generic version of this channel. The detailed card is not written yet.
- 1
Go where the conversation already happens instead of building your own room
done whenYou can name the three rooms where your buyers already talk to each other.
- 2
Answer for six months without ever dropping your link
done whenYou have answered 50 questions and dropped zero links.
- 3
Find the 20 people who answer the most and give them privileged access
done whenTwenty people would notice if you stopped showing up.
- 4
Open your own space only once people ask for it
done whenSomeone asks you for a space before you have built one.
Run this against your own product
Carries the play above, and is written to tell you no when this channel is out of reach for you.
The same twelve channels as an agent skill. It reads your repository and eliminates what you cannot run. Open source, MIT.
curl -o ~/.claude/skills/howtodistribute/SKILL.md https://howtodistribute.com/skill.md
How big it got
Profitable with no venture funding
What else they ran
They ran the same play
Want this verdict on your product?
Describe it. You get back the channel I would run in your place, the 30-day plan, and the number at which you stop.