How Ridge got its users
Sponsorship of hundreds of mid-size YouTube channels, with a product that demonstrates itself in three seconds on camera.
Confirmed. The team said it publicly, or the signals leave no room for doubt.
You could start this on Monday. No budget, no audience, no permission needed.
- Social proof you could never manufacture yourself
- A creative library for paid advertising
- A product you can demonstrate on screen
- A sourcing and contracting process
- Budget, or a product desirable enough to get it free
Creators and UGC in 2026
The most effective channel in consumer mobile today, and the most saturated at the top end.
Everything on this channel →The play
Generic version of this channel. The detailed card is not written yet.
- 1
Source 50 micro-creators rather than one big name. Variance is handled by volume
done when50 creators contacted, not 5. The variance only averages out at volume.
- 2
Pay flat fees on the first tests, performance only once the format is proven
done whenThe first ten are flat fee. Performance deals come after the format is proven.
- 3
Demand paid usage rights in the contract from the very first deal
done whenPaid usage rights are in writing, in the first contract, before you need them.
- 4
Turn the 10% that break through organically into spark ads
done whenYou have at least one video past 100k organic views to turn into an ad.
The product itself
read from ridge.com, live“3 RIGS OR 100K CASH”
Run this against your own product
Carries the play above, and is written to tell you no when this channel is out of reach for you.
The same twelve channels as an agent skill. It reads your repository and eliminates what you cannot run. Open source, MIT.
curl -o ~/.claude/skills/howtodistribute/SKILL.md https://howtodistribute.com/skill.md
How big it got
Nine-figure revenue
What else they ran
They ran the same play
Want this verdict on your product?
Describe it. You get back the channel I would run in your place, the 30-day plan, and the number at which you stop.