How TinyPNG got its users
A free tool on a recurring technical query, with a name containing the intent. Backlinks arrive because developers recommend it.
Confirmed. The team said it publicly, or the signals leave no room for doubt.
You could start this on Monday. No budget, no audience, no permission needed.
- Authority that transfers to the product
- Backlinks that arrive without outreach
- Real expertise and a point of view
- 12 to 24 months of patience
- A writing budget, or a lot of your own time
Editorial SEO in 2026
The channel most damaged by AI answers. It still works if you bring data or an opinion, not a summary.
Everything on this channel →The play
Generic version of this channel. The detailed card is not written yet.
- 1
Only cover queries where your product is the natural answer
done whenEvery draft you kill is one where your product was not the answer.
- 2
Bring a number, a test, or a dataset nobody else has
done whenYou have a number, a screenshot or a dataset nobody else can paste.
- 3
Take a clear position. An opinion gets cited, a summary gets replaced
done whenSomeone disagrees with you in public. That is the point.
- 4
Turn every article into a demonstration of the product
done whenThe article shows the product doing the thing, not a banner asking them to try it.
The product itself
read from tinypng.com, live“Smart AVIF, WebP, PNG and JPEG Compression for Faster Websites”
Run this against your own product
Carries the play above, and is written to tell you no when this channel is out of reach for you.
The same twelve channels as an agent skill. It reads your repository and eliminates what you cannot run. Open source, MIT.
curl -o ~/.claude/skills/howtodistribute/SKILL.md https://howtodistribute.com/skill.md
How big it got
Heavy traffic for over ten years
What else they ran
They ran the same play
Want this verdict on your product?
Describe it. You get back the channel I would run in your place, the 30-day plan, and the number at which you stop.