How Strava got its users
The shared activity is public and gets posted to other networks. Every workout is an ad in front of a friend group that already runs.
Confirmed. The team said it publicly, or the signals leave no room for doubt.
You could start this on Monday. No budget, no audience, no permission needed.
- Permanent exposure to hyper-qualified audiences
- Retention through social pressure
- Repeated use producing a measurable result
- A community that already compares itself
Viral product in 2026
The best channel when it exists. But it is decided in product design, not in marketing.
Everything on this channel →The play
4 steps, in the order they ran them.
- 1
Make the accomplishment shareable with an auto-generated image
- 2
Build peer leaderboards. Social comparison is what brings people back
- 3
Open segments to contribution so the map enriches itself
- 4
Default the profile to public, with an easy setting for those it bothers
The product itself
read from strava.com, live“Community-Powered Motivation”
Run this against your own product
Carries the play above, and is written to tell you no when this channel is out of reach for you.
The same twelve channels as an agent skill. It reads your repository and eliminates what you cannot run. Open source, MIT.
curl -o ~/.claude/skills/howtodistribute/SKILL.md https://howtodistribute.com/skill.md
How big it got
Over a hundred million registered users announced
What else they ran
The evidence1 checkable
- Automatic sharing to Instagram and X
They ran the same play
Want this verdict on your product?
Describe it. You get back the channel I would run in your place, the 30-day plan, and the number at which you stop.