How Shazam got its users
The product gets used in public, in front of people who then ask what it is. The demo is the channel.
Confirmed. The team said it publicly, or the signals leave no room for doubt.
You could start this on Monday. No budget, no audience, no permission needed.
- A free demo on every single use
- Instant brand recall
- A use that is social by nature
- A genuine surprise effect
Viral product in 2026
The best channel when it exists. But it is decided in product design, not in marketing.
Everything on this channel →The play
3 steps, in the order they ran them.
- 1
Design a use that happens in the presence of other people
- 2
Make the result feel magic and instant. Surprise triggers the question
- 3
Remove every signup before the first result
The product itself
read from shazam.com, live“What people are finding with Shazam right now”
Run this against your own product
Carries the play above, and is written to tell you no when this channel is out of reach for you.
The same twelve channels as an agent skill. It reads your repository and eliminates what you cannot run. Open source, MIT.
curl -o ~/.claude/skills/howtodistribute/SKILL.md https://howtodistribute.com/skill.md
How big it got
Acquired by Apple
What else they ran
The evidence1 checkable
- Public usage by design
They ran the same play
Want this verdict on your product?
Describe it. You get back the channel I would run in your place, the 30-day plan, and the number at which you stop.