How Yuka got its users
Usage happens in supermarket aisles, in front of other shoppers. The act of scanning is itself in-store advertising.
Confirmed. The team said it publicly, or the signals leave no room for doubt.
You could start this on Monday. No budget, no audience, no permission needed.
- Free physical distribution
- Recurring press coverage
- Usage that happens in public
- Independence you can defend
Viral product in 2026
The best channel when it exists. But it is decided in product design, not in marketing.
Everything on this channel →The play
4 steps, in the order they ran them.
- 1
Design a gesture of use that is visible in public
- 2
Give a blunt, color-coded verdict. Nuance does not travel
- 3
Let the press run with the conflict against the industry
- 4
Never take money from the brands you rate. That is the whole credibility base
The product itself
read from yuka.io, live“Faites les bons choix pour votre santé”
Run this against your own product
Carries the play above, and is written to tell you no when this channel is out of reach for you.
The same twelve channels as an agent skill. It reads your repository and eliminates what you cannot run. Open source, MIT.
curl -o ~/.claude/skills/howtodistribute/SKILL.md https://howtodistribute.com/skill.md
How big it got
Tens of millions of users, mostly in France
What else they ran
The evidence1 checkable
- In-aisle usage, sustained French press coverage
They ran the same play
Want this verdict on your product?
Describe it. You get back the channel I would run in your place, the 30-day plan, and the number at which you stop.