How Loom got its users
Every video sent is a branded landing page, watched by people who do not have the product.
Confirmed. The team said it publicly, or the signals leave no room for doubt.
You could start this on Monday. No budget, no audience, no permission needed.
- Every link you send puts the product in front of people who do not use it
- Distribution that grows with your customers' work volume, not with your ad budget
- A product whose output is a link, not a file
- An asymmetry: the recipient gets value before paying anything
Viral product in 2026
The best channel when it exists. But it is decided in product design, not in marketing.
Everything on this channel →The play
4 steps, in the order they ran them.
- 1
Make every recording produce a shareable link by default, with no export step, no upload and no file to attach.
done whenYou cannot produce output in your own product without also producing a link to it.
- 2
Let recipients open the link with no account, and ask for signup only when they want to reply or record back.
done whenNew signups can already describe what they saw before they registered.
- 3
Put your identity on the viewer page instead of stamping a watermark on the file itself.
done whenA recipient who never signed up can name the product that made the player.
- 4
Aim the product at the tasks where a written message fails: bug reports, design feedback, onboarding.
done whenUsers describe it as faster than writing the message, not as a tool for making videos.
The product itself
read from loom.com, live“One video is worth a thousand words”
Run this against your own product
Carries the play above, and is written to tell you no when this channel is out of reach for you.
The same twelve channels as an agent skill. It reads your repository and eliminates what you cannot run. Open source, MIT.
curl -o ~/.claude/skills/howtodistribute/SKILL.md https://howtodistribute.com/skill.md
How big it got
Acquired by Atlassian
What else they ran
They ran the same play
Want this verdict on your product?
Describe it. You get back the channel I would run in your place, the 30-day plan, and the number at which you stop.