howtodistribute
← Back to the index

How Wise got its users

HARDProgrammatic SEOgiantb2cruns ads
Visit wise.com

One page per currency pair, on a query with immediate transactional intent. The free converter does the commercial conversion.

Confirmed. The team said it publicly, or the signals leave no room for doubt.

Can you run this?
HARD

Reproducible, but it will cost you real money, real months, or a skill you may not have.

The edge you do not have: The financial licenses required to serve the query at all

Your time
12 months
Your money
Low on media, heavy on compliance
First signal
4 to 6 months
Upside
  • Purchase intent already formed on arrival
  • A free tool that earns the backlinks
Price of entry
  • A real, current, numeric answer
  • A product that continues the answer without a break

Programmatic SEO in 2026

Still alive, but the bar has moved. Thin pages get deindexed, so you need real data on every single page.

Everything on this channel →

The play

3 steps, in the order they ran them.

  1. 1

    Find the query where the user states their need in numbers (rate, price, duration)

  2. 2

    Answer it free and instantly on the page

  3. 3

    Position the product as the logical next step of that answer

The product itself

read from wise.com, live

Money for here, there and everywhere

~48M public pages

Run this against your own product

In your chat

Carries the play above, and is written to tell you no when this channel is out of reach for you.

In your editor

The same twelve channels as an agent skill. It reads your repository and eliminates what you cannot run. Open source, MIT.

curl -o ~/.claude/skills/howtodistribute/SKILL.md https://howtodistribute.com/skill.md

Publicly listed company

The evidence1 checkable

They ran the same play

Want this verdict on your product?

Describe it. You get back the channel I would run in your place, the 30-day plan, and the number at which you stop.