How Canva got its users
One page per template and per format, sitting on every query like wedding poster or instagram post. The template volume is the moat.
Confirmed. The team said it publicly, or the signals leave no room for doubt.
Reproducible, but it will cost you real money, real months, or a skill you may not have.
The edge you do not have: A template library fed by a paid community of contributing creators
- Product entry on the very first visit
- Traffic that renews itself as trends move
- Asset production capacity that does not depend on you alone
- A product that gets consumed immediately after the click
Programmatic SEO in 2026
Still alive, but the bar has moved. Thin pages get deindexed, so you need real data on every single page.
Everything on this channel →The play
4 steps, in the order they ran them.
- 1
List the formats and use cases your audience already types out in full
- 2
Produce a real asset per query, not a page describing one
- 3
Make the asset usable in one click from the result page
- 4
Let contributors keep the library growing
The product itself
read from canva.com, live“What will you design today?”
Run this against your own product
Carries the play above, and is written to tell you no when this channel is out of reach for you.
The same twelve channels as an agent skill. It reads your repository and eliminates what you cannot run. Open source, MIT.
curl -o ~/.claude/skills/howtodistribute/SKILL.md https://howtodistribute.com/skill.md
How big it got
One of the largest design audiences in the world
What else they ran
The evidence1 checkable
They ran the same play
Want this verdict on your product?
Describe it. You get back the channel I would run in your place, the 30-day plan, and the number at which you stop.