How Zapier got its users
One page per integration pair, so hundreds of thousands of URLs. The template is copyable, the integration catalog is not.
Confirmed. The team said it publicly, or the signals leave no room for doubt.
Reproducible, but it will cost you real money, real months, or a skill you may not have.
The edge you do not have: The integration catalog itself, built over a decade, is what makes the pages useful at all
- Long-tail coverage you could never reach by hand
- Intent captured at the exact moment of need
- Real data on every page, or Google deindexes the lot
- A combinatorial space that exists in search, not in your head
Programmatic SEO in 2026
Still alive, but the bar has moved. Thin pages get deindexed, so you need real data on every single page.
Everything on this channel →The play
4 steps, in the order they ran them.
- 1
Find a natural combinatorial space in your domain (tool A x tool B, job x city, format x use case)
- 2
Build a template that genuinely answers the query rather than an empty shell
- 3
Generate one page per viable combination, never every combination
- 4
Interlink the pages so authority spreads
The product itself
read from zapier.com, live“Your tools. Your rules. Any AI.”
Run this against your own product
Carries the play above, and is written to tell you no when this channel is out of reach for you.
The same twelve channels as an agent skill. It reads your repository and eliminates what you cannot run. Open source, MIT.
curl -o ~/.claude/skills/howtodistribute/SKILL.md https://howtodistribute.com/skill.md
How big it got
Several thousand integrations listed
What else they ran
The evidence1 checkable
They ran the same play
Want this verdict on your product?
Describe it. You get back the channel I would run in your place, the 30-day plan, and the number at which you stop.