How Headway got its users
An industrial creative machine on Meta and TikTok, hundreds of variants in permanent rotation, feeding a quiz onboarding that monetizes before use.
Read from signals. Consistent with what is publicly observable, but nobody confirmed it. Check before you quote it.
Reproducible, but it will cost you real money, real months, or a skill you may not have.
The edge you do not have: An in-house creative team sized like a production studio
- Speed and predictable volume
- Monetization before real usage
- Cash that survives the payback delay
- Continuous creative production
Paid advertising in 2026
Available to everyone, so no edge in itself. You are not buying growth, you are buying speed on economics that already work.
Everything on this channel →The play
4 steps, in the order they ran them.
- 1
Build a quiz onboarding that sells before the user has touched the product
- 2
Ship creatives continuously, aim for a hundred a month
- 3
Test pain angles, not features
- 4
Steer on payback, not on cost per install
The product itself
read from makeheadway.com, live“Transform your life with microlearning”
Run this against your own product
Carries the play above, and is written to tell you no when this channel is out of reach for you.
The same twelve channels as an agent skill. It reads your repository and eliminates what you cannot run. Open source, MIT.
curl -o ~/.claude/skills/howtodistribute/SKILL.md https://howtodistribute.com/skill.md
How big it got
One of the largest mobile advertisers in Europe
What else they ran
The evidence1 checkable
- Meta Ad Library
They ran the same play
Want this verdict on your product?
Describe it. You get back the channel I would run in your place, the 30-day plan, and the number at which you stop.