How Clue got its users
Serious health content on queries nobody else dared to address head-on, with visible scientific backing.
Read from signals. Consistent with what is publicly observable, but nobody confirmed it. Check before you quote it.
You could start this on Monday. No budget, no audience, no permission needed.
- Rare authority in a sensitive category
- Durable, low-competition traffic
- Genuine expert backing
- Rigor that costs money
Editorial SEO in 2026
The channel most damaged by AI answers. It still works if you bring data or an opinion, not a summary.
Everything on this channel →The play
4 steps, in the order they ran them.
- 1
Address head-on the subjects competitors water down
- 2
Have named professionals write or review
- 3
Build every article around a question actually typed into search
- 4
Point to the app as a continuation of the content, not as an ad
The product itself
read from helloclue.com, live“Essential cookies”
Run this against your own product
Carries the play above, and is written to tell you no when this channel is out of reach for you.
The same twelve channels as an agent skill. It reads your repository and eliminates what you cannot run. Open source, MIT.
curl -o ~/.claude/skills/howtodistribute/SKILL.md https://howtodistribute.com/skill.md
How big it got
Tens of millions of downloads
What else they ran
The evidence1 checkable
- Editorial health blog
They ran the same play
Want this verdict on your product?
Describe it. You get back the channel I would run in your place, the 30-day plan, and the number at which you stop.