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How Plausible got its users

COPYABLEEditorial SEOindieb2bno ads
Visit plausible.io

A head-on privacy position against Google Analytics, with opinion pieces ranking on the alternatives queries.

Confirmed. The team said it publicly, or the signals leave no room for doubt.

Can you run this?
COPYABLE

You could start this on Monday. No budget, no audience, no permission needed.

Your time
12 to 18 months
Your money
Nothing on ads
First signal
4 to 6 months
Upside
  • Authority that transfers to the product
  • Backlinks that arrive without outreach
Price of entry
  • Real expertise and a point of view
  • 12 to 24 months of patience
  • A writing budget, or a lot of your own time

Editorial SEO in 2026

The channel most damaged by AI answers. It still works if you bring data or an opinion, not a summary.

Everything on this channel →

The play

Generic version of this channel. The detailed card is not written yet.

  1. 1

    Only cover queries where your product is the natural answer

    done whenEvery draft you kill is one where your product was not the answer.

  2. 2

    Bring a number, a test, or a dataset nobody else has

    done whenYou have a number, a screenshot or a dataset nobody else can paste.

  3. 3

    Take a clear position. An opinion gets cited, a summary gets replaced

    done whenSomeone disagrees with you in public. That is the point.

  4. 4

    Turn every article into a demonstration of the product

    done whenThe article shows the product doing the thing, not a banner asking them to try it.

The product itself

read from plausible.io, live

Easy to use and privacy-friendly Google Analytics alternative

from $9/mofree tier156 public pagesPlausible

Run this against your own product

In your chat

Carries the play above, and is written to tell you no when this channel is out of reach for you.

In your editor

The same twelve channels as an agent skill. It reads your repository and eliminates what you cannot run. Open source, MIT.

curl -o ~/.claude/skills/howtodistribute/SKILL.md https://howtodistribute.com/skill.md

Bootstrapped, revenue published openly

They ran the same play

Want this verdict on your product?

Describe it. You get back the channel I would run in your place, the 30-day plan, and the number at which you stop.